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Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.
SEM may use search engine optimization (SEO) , that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.
With search marketing at our core, and comprehensive digital expertise, our custom web development company helps in creating a prosperity-driving online strategies for our clients.
Source : http://www.sigmasolve.net/search-engine-marketing-services/
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